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Education

  • Doctor of Philosophy, Computer Science, Virginia Tech – Blacksburg, VA, Dec 2007.
    Dissertation: Connecting the usability and software engineering life cycles through a communication-fostering software development framework and cross-pollinated computer science courses.
  • Graduate Certificate, Human-Computer Interaction, Virginia Tech – Blacksburg, VA, Dec 2006.
  • Master of Science, Computer Science, Virginia Tech – Blacksburg, VA, May 2006.
  • Master of Science, Computer Engineering, Virginia Tech – Blacksburg, VA, May 2002.
  • Bachelor of Technology, Electronics & Communication Engg., Nagarjuna University, India, May 1999.

Core Competencies

Defining product vision and strategy; articulating and evangelizing customer experience mission; aligning cross-functional teams towards shared product goals; designing multi-platform user experiences; and establishing world-class product development and design practices.

Professional Experience

Chief Experience Officer (CXO) and Vice-President of Product Development, Cloudistics, Reston, VA, May 2014 to Present

As product owner — articulated and executed the capabilities for Ignite, the paradigm-shifting composable cloud platform that brings the ease-of-use and power of the public cloud to on premises infrastructures.

As architect of the user experience — envisioned and designed the state-of-the-art cloud experience that reduces the time to deploy a cloud platform from the industry average of weeks or months to a few hours.

As a founding member of the product and design departments — created a modern brand and visual language for the company, instituted a design-driven culture to engender consumer-grade user experience amidst the incredible complexity of enterprise infrastructure technologies, aligned product, user experience, and engineering teams toward a focused product definition and execution, and established a productive and thriving design team.

Global Head of Mobile Design for the Professional Service, Bloomberg LP, New York, NY, Jan 2011 to Jun 2014

Founding member of the professional mobile UX team. Envisioned and executed a unique ‘app of apps’ mobile design concept that encapsulated more than a dozen full fledged applications including email, IM, news, portfolio analytics, and markets into a single, easy-to-use application.

Awarded the top international UX award (2012) for this innovative design concept and for distilling the extreme complexity and breadth of financial informatics into insights that are consumable on a phone.

Evangelized a design-first culture and championed approaches to reduce development churn and expensive redesigns.

Interaction Design Team Lead and Sr. User Experience Specialist, Bloomberg LP, New York, NY, Oct 2009 to Jun 2014

Played a key role in the strategic planning, design, and execution of flagship and next-generation Bloomberg Professional Service products.

Instrumental in growing the user experience team from 1 to 30+ designers, mentoring new hires, and establishing user research, design, usability evaluation, and broader user experience practice.

Usability Consultant, Meridium Inc., Roanoke, VA, Summer/Winter 2006

Designed workflows and screens, conducted usability evaluations, and introduced user experience best practices and guidelines into the development life cycle.

Researcher, Instructor, UX Specialist, and Software Developer, Department of Computer Science and The Center for Human-Computer Interaction, Virginia Tech, Blacksburg, VA, Aug 2003 To Oct 2009

Taught graduate and undergraduate human-computer interaction, user experience, and computer science courses.

Managed the UX methodologies group, created interaction designs, and conducted usability evaluations for UX tools as part of United States Air Force Office of Scientific Research grant.

Coordinated two NSF programs for undergraduates aimed at recruiting and mentoring students from over a dozen universities in various aspects of HCI research.

Developed interaction designs and implemented web-based and standalone applications for data mining, analyzing, and recording patterns in sets of torsion angles of protein databank structures.

 

Professional Awards and Honors

  • Outstanding Young Graduate Alumnus, College of Engineering, Virginia Tech, 2014 — for outstanding achievements and contribution to engineering by an individual who has graduated in the past ten years.
  • Most Promising New Textbook Excellence Award — for Rex Hartson and Pardha Pyla, The UX Book: Process and Guidelines for Ensuring a Quality User Experience), Text and Academic Authors Association (TAA), 2013.
  • The User Experience Grand Prize (First Place), User Experience Awards, a juried international awards event celebrating user experience hosted by UXPA, IXDA, and NYC CHI, 2012 — for the design of the Bloomberg Professional iPhone application.
  • Outstanding Graduate Teaching Award, Department of Computer Science, Virginia Tech, 2008 — for exemplary service and teaching. 
  • Invited Graduate Commencement Speaker, Graduate Commencement Ceremony, Virginia Tech, 2007.
  • Outstanding Doctoral Student, College of Engineering, Virginia Tech, 2007 — for excellence in academic achievement and service.
  • Citizen Scholar Award, Graduate School, Virginia Tech, 2007 — for scholarship in service to the community.
  • First Place in Engineering, Interactive demo, Embodied data objects: Tangible Interfaces to Information Appliances, 22nd Annual Research Symposium and Exposition, Graduate School, Virginia Tech, 2006 — for the design of an innovative printer and presentation platform that uses tangible everyday objects to represent abstract digital assets.
  • Featured Graduate Student of the Month, Graduate School, Virginia Tech, March 2005.
  • Dean’s List for Outstanding Instructors/Teaching Excellence, College of Engineering, Virginia Tech, Summer 2004.
  • Alpha Epsilon Lambda (AEL), Academic Excellence and Leadership Honor Society for Graduate and Professional Students.
  • Upsilon Pi Epsilon (UPE), National Computer Science Honor Society.

Advisory Boards and Panels

Publications

Books

Refereed journal articles

  • Jonathan Howarth, Pardha Pyla, Beth Yost, Yonca Haciahmetoglu, Deborah Young, Robert Ball, Stelios Lambros, and Peggy Layne, Designing a Conference for Women Entering Academe in the Sciences And Engineering. Advancing Women in Leadership (AWL) Journal, 30 pages, 2007.

Refereed book chapters

  • Pardha Pyla, Manuel Pérez-Quiñones, James Arthur, and Rex Hartson, Ripple: An Event-Driven Design Representation Framework for Integrating Usability and Software Engineering Life Cycles. In Ahmed Seffah, Jan Gulliksen, and Michel Desmarais, eds. Human-centered Software Engineering: Integrating Usability in the Software Development Lifecycles, Springer, 245-265, 2005.

Refereed conference publications

  • Pardha Pyla, Rex Hartson, and Tejinder Judge, Bridging Artifacts: Leveraging Duality to Bridge The Gap between Analysis and Design. Proceedings of the CHI 2010 Workshop on Bridging the Gap: Moving From Contextual Analysis to Design, 2010.
  • Pardha Pyla, Catherine Grevet, Manas Tungare, and Manuel Pérez-Quiñones, From Research Hypotheses to Practical Guidelines: A Proposal to Facilitate Researcher-Practitioner Interaction. Proceedings of the CHI 2010 Workshop on Researcher-Practitioner Interaction, 2010.
  • Manas Tungare, Manuel A. Pérez-Quiñones, Pardha S. Pyla, Ben Hanrahan, Uma Murthy, and Ricardo Quintana-Castillo, Sustainability of Bits, not just Atoms. Proceedings of the CHI 2010 Workshop: Examining Appropriation, Re-use, and Maintenance for Sustainability, 2010.
  • Pardha Pyla, Manas Tungare, Manuel Pérez-Quiñones, and Jerome Holman, Continuous User Interfaces for Seamless Task Migration, Ambient, Ubiquitous and Intelligent Interaction: Lecture Notes in Computer Science (Proceedings of HCI International), Volume 5612, pp. 77-85, 2009.
  • Pardha Pyla, Rex Hartson, James Arthur, Tonya Smith-Jackson, Manuel Pérez-Quiñones, and Deborah Hix, “How do I evaluate THAT?” Experiences from a Systems-Level Evaluation Effort, Human Centered Design: Lecture Notes in Computer Science (Proceedings of HCI International), Volume 5619, pp. 292-301, 2009.
  • Manuel Pérez-Quiñones, Manas Tungare, Pardha Pyla and Steve Harrison, Personal Information Ecosystems: Design Concerns for Net-Enabled Devices. Proceedings of 6th Latin American Web Conference (LA-Web), 2008.
  • Tejinder Judge, Pardha Pyla, Scott McCrickard, and Steve Harrison, Affinity Diagramming in Multiple Display Environments. Proceedings of the CSCW 2008 Workshop on Beyond the Laboratory: Supporting Authentic Collaboration with Multiple Displays, 2008, 4 pages.
  • Manas Tungare, Pardha Pyla, Miten Sampat, Manuel Pérez-Quiñones, Syncables: A Framework to Support Seamless Data Migration across Multiple Platforms. Proceedings of the IEEE International Conference on Portable Information Devices (IEEE Portables), pp. 1-5, 2007.
  • Robert Ball, Pardha Pyla and Manuel Pérez-Quiñones, OSI and ET: Originating Source of Information and Evidence Traceability. Extended Abstracts on Human Factors in Computing Systems (CHI), 2007, pp. 2261-2266.
  • Pardha Pyla, Rex Hartson, James Arthur, Tonya Smith-Jackson, and Manuel Pérez-Quiñones, Evaluating Ripple: Experiences from a Cross-Pollinated SE-UE Study. Proceedings of the CHI 2007 Workshop on Increasing the Impact of Usability Work in Software Development, 2007, 4 pages.
  • Pardha Pyla, Jonathan Howarth, Chris Catanzaro, and Chris North, Vizability: A Tool for Usability Engineering Process Improvement through the Visualization of Usability Problem Data. Proceedings of the 44th ACM Southeast Conference (ACMSE), pp. 620-625, 2006.
  • Manas Tungare, Pardha Pyla, Vladimir Glina, Pradyut Bafna, Wenjie Zheng, Xiaoyan Yu, Umut Balli, and Steve Harrison, Embodied Data Objects: Tangible Interfaces to Information Appliances. Proceedings of the 44th ACM Southeast Conference (ACMSE), pp. 359-364, 2006.
  • Manas Tungare, Pardha Pyla, Miten Sampat, and Manuel Pérez-Quiñones, Defragmenting Information with the Syncables Framework. Proceedings of the 2nd Invitational Workshop on Personal Information Management at SIGIR 2006, 2006, 4 pages.
  • Pardha Pyla, Manas Tungare, and Manuel Pérez-Quiñones, Multiple User Interfaces: Why Consistency is Not Everything, and Seamless Task Migration is Key. Proceedings of the CHI 06 Workshop on The Many Faces of Consistency in Cross-Platform Design, 2006, pp. 55-60.
  • Pardha Pyla, Manuel Pérez-Quiñones, James Arthur, and Rex Hartson, What We Should Teach, but don’t: Proposal for a Cross-Pollinated HCI-SE Curriculum. Proceedings of the Frontiers in Education (FIE) Conference, pp. S1H17-22, 2004.
  • Jian Chen, Pardha Pyla and Doug Bowman, Testbed Evaluation of Navigation and Text Display Techniques in an Information-Rich Virtual Environment. Proceedings of the IEEE Virtual Reality, pp. 181-188, 2004.
  • Doug Bowman, Chris North, Jian Chen, Nicholas Polys, Pardha Pyla, and Umur Yilmaz, Information-Rich Virtual Environment: Theory, Tools, and Research Agenda. Proceedings of the ACM Virtual Reality Software and Technology (VRST), pp. 81-90, 2003.
  • Pardha Pyla, Manuel Pérez-Quiñones, James Arthur, and Rex Hartson, Towards a Model-Based Framework for Integrating Usability and Software Engineering Life Cycles. Proceedings of the Interact 2003 Workshop on Closing the Gaps: Software Engineering and Human Computer Interaction, Université catholique de Louvain, Institut d’ Administration et de Gestion (IAG) on behalf of the International Federation for Information Processing (IFIP), pp. 67-74, 2003.

Invited papers and presentations

  • Rex Hartson and Pardha Pyla, Affordances and their Importance to UX Practitioners, TriUXPA invited talk, July 26, 2012.
  • Pardha Pyla and Rex Hartson, What is UX and Why We Should Care, Invited Talk by Bloomberg L.P., April 30, 2012.
  • Pardha Pyla, and Rex Hartson, Affordances Demystified, NYC UPA invited talk, April 30, 2012.
  • Pardha Pyla, Communication and Development Styles for Interactive Software: Experiences from a Cross-Pollinated SE-UE Course. Invited talk at NSF Chautauqua on Teaching Communication Skills in the Software Engineering Curriculum: A Forum for Professionals and Educators, June 9-11, 2008.
  • Pardha Pyla, Connecting the Software Engineering and Usability Engineering Life Cycles. Villanova University Colloquia Lecture Series, March 31, 2008.
  • Pardha Pyla, Manas Tungare, Jerome Holman, and Manuel Pérez-Quiñones, Continuous UIs for Seamless Task Migration in MPUIs: Bridging Task-Disconnects. Presented at the Human-Computer Interaction Consortium, 2007.
  • Pardha Pyla, Connecting the Usability and Software Engineering Life Cycles Through a Communication-Fostering Software Development Framework and Cross-Pollinated Computer Science Courses. Invited talk at the Center for Human-Computer Interaction Seminar Series, Virginia Tech, September 2006.

Professional Service

  • Technical Conference/Journal Reviewer
    • Conference on Human Factors in Computing Systems (CHI 2007, 2008, 2009, 2010, 2011, 2013, 2014)
    • Interact (2007, 2011)
    • Transactions on Computing Education (2010)
    • ASWEC Australian Software Engineering Conference(2010)
    • Richard Tapia: Celebration of Diversity in Computing Conference (2009)
    • Frontiers in Education (FIE 2006, 2007, 2009)
    • Software Quality Journal (2006)
    • 2nd Latin American Conference on Human-Computer Interaction (2005)
  • Research Advisor, Dept. of Computer Science.Supervised undergraduate research project in the area of human-computer interaction (2009)
  • Invited Speaker at the Graduate Recruitment Weekend Conclusion Dinner, College of Engineering, Virginia Tech, 2008
  • Organizer, Workshop on Undergraduate Research Experiences, in the Richard Tapia: Celebration of Diversity in Computing Conference, 2007
  • Member, Graduate Student of the Year Selection Committee, Graduate School, Virginia Tech, 2007
  • Graduate Student Representative to the Faculty, Department of Computer Science, Virginia Tech, 2004
  • Graduate Secretary of the Interior (managing graduate student logistical resources), Graduate Council, Department of Computer Science, Virginia Tech, 2004/2005
  • Computer Science Graduate Representative to the Graduate Student Assembly, Virginia Tech, 2004-2007
  • Graduate Council Mentor to new graduate students, Department of Computer Science, Virginia Tech, 2004

Scholarships and Grants

  • Recipient of Computing Research Association (CRA) Scholarship for CRA Academic Careers Workshop, 2008
  • Recipient of Women and Minority Artists and Scholars Lecture Series (WMASLS) Grant, Office of the Provost, Virginia Tech, 2007
  • Recipient of Graduate Research Development Project Award, Graduate Student Assembly, Virginia Tech, Fall 2006

Extracurricular Activities and Awards

  • Best In Show and Crowd Favorite, Creative Design Contest, Graduate School, Virginia Tech, 2007
  • First Place, Photography Category, Graduate Life Center Art and Photography Contest, Graduate School, Virginia Tech, Fall 2007
  • First Place, Photography Category, Graduate Life Center Art and Photography Contest, Graduate School, Virginia Tech, Fall 2006

Professional Memberships

  • ACM Special Interest Group on Computer-Human Interaction (ACM SIGCHI)
  • User Experience Professionals Association
  • Green Technology Entrepreneurship Academy, UC Davis Center for Entrepreneurship